BAUSCH + LOMB LACELLE Diamond Daily

10th August 2016

New launch of soft contact lenses that gives stunning eyes that shine like diamonds, Bauch + Lomb LACELLE diamond daily contact lenses. Alright, firstly, a little about Bausch + Lomb (to whom never heard of this company before), it is a Valeant Pharmaceuticals Inernational, Inc. company. It is a leading global eye health organization that is solely focused on protecting, enhancing, and restoring people's eyesight. Besides that, their core businesses include ophthalmic pharmaceuticals, contact lenses, lens care products, ophthalmic surgical devices and instruments.

They develop, manufactured and market one of the most comprehensive ptoduct portfolios in their industry with products availablein more than 100 countries. Bausch + Lomb (Malaysia) Sdn. Bhd. is one of 43 global offices distributing professional and consumer eye health brands such as BioTrue, PureVision, Lacelle, Renu and many more.

Now, Bausch + Lomb Malaysia has introduced yet another innovative product which is the Lacelle Diamond Daily, a daily disposable cosmetic contact lens. We all know that diamonds have always been a girl's best friend and Lacelle Diamond is set to be girl's 'best friend' for that unparalleled sparkle it brings to your eyes. 

The Lacelle Diamond Daily that is worn on wearers can expect a diamond-like dazzle to transform their appearance. This is because it is designed in a unique pattern that mimics the light-reflecting facets of a solitaire-cut diamond. Furthermore, its 13mm pattern diameter, gives wearer a larger and pronounced iris for a doe-eyed look without the use of make-up.

The launch venue was at ROYALE BINTANG, The Curve, fun and innovative event. Of course the launch was wonderful, even the stage sparkles like diamonds xD. The slide shows three different colours of the contact lenses being launch. The colours are:

1) Aqua Glacier: Alluring aqua sheen of glacier that reflects a fun, approachable and refreshing personality.

2) Champagne Brown: Instantly light up your face with dazzling gorgeous brown. Provides a natural classy demure look.

3) Pink Rose: For eyes with a scintillating sheen that is distinctively feminine. Pink Rose is a classic symbol of grace and gentleness.  

I wanted to get the champagne brown lens but they were out of it. Apparently almost everyone chose the champagne brown. Well, at least we know which colour is in favour xD. The launch kick start with a wonderful and fun MC speech, explaining what we will have in the on going launch such as games. Speaking of games, we were given a pouch with two diamonds. It was needed to be used as currency to 'buy' stuff during 'break' session. Questions given and all we have to do is answer correctly and diamonds are given in correlation to the question asked. It's not just fabulous but they keep it hyped so that it does not just stay as speech-giving-launch. 

The picture above shows Jade Kim (Korean), the Managing Director of Bausch + Lomb Malaysia. He said "For centuries, women have gone through great lengths of pain and torture in the quest of beauty. We believe that women shouldn't have to take unnecessary risks to their health for the sake of beauty. With Bausch + Lomb, beauty goes hand-in hand with comfort, functionality and safety. With a proven track record of more than 160 years, we are a name you can trust for something as valuable and precious as your eyes" **clap clap** Great speech. 

On the subject of functionality, being a daily disposable lens means the Lacelle Diamond Daily saves wearers the time and hassle of cleaning and maintaining required of a normal contact lens. Hygiene is also guaranteed as wearers can begin each day with a clean, sterile-pack lens. 

There are performances as well, dances and magic show. 

Of course, graced by luminaries in the media and entertainment circle such as blogger Jane Chuck, social media influencer and model Venice Min, Miss Universe Malaysia 2016 Kiran Jassal and blogger Karen Kho. They were the honored guest there and all of them were wearing Bausch + Lomb LACELLE Diamond Daily contact lenses. Each wearing different colour. Kiran said wearing the contact lenses had her look more fresh and awake without even the need of make up. *Thumbs up*

The highly interactive event had guests, as I mentioned, receiving 'diamonds' throughout the event for every question they manage to answer correctly regarding the product. At the end of the event, the guest were able to exchange their 'diamonds' for attractive prizes. 

The event also enabled guests to get to know more about their favourite celebrities, their lifestyle, contact lens use and how Lacelle Daimond Daily has improved their lives. 

To those who are curious to get these lenses, Lacelle Diamond Daily will be available at all major optical stores nationwide. It retails at RM42 per box of 10 pieces and RM 110 perbox for 30 pieces. 

P/S: The picture above, I am wearing spectacles cause I had never worn contacts.I always have phobia of putting something in my eye. But I guess time to change and conquer that phobia xD haha. Because of this event, I get the chance to use contact lenses. I haven't have the chance to do it so far, but when I do, I'll definitely blog my experience. Feel free to speak out your experience on contact lenses whether bad or good, I could probably get advises from you all who are more experience hahaha :D. 

Peace out.